Modélite

Collection photography · Promotional film

Modélite is a fashion brand. The starting point was the photography for that year's collection: the images that would present each piece throughout the season.

While we photographed, we kept filming. The same production days, the same light and the same people led to a second result: the collection's promotional film.

The approach

We took the collection out of the studio, among stone ruins, greenery and dry fields in the late afternoon. Fabrics and prints come alive in movement, with natural light and space around them.

Filming during the photo shoot let us capture moments that only happen once: a gesture, the wind in a dress, a look between the models.

What we developed

• Collection photography
• Promotional film for the collection
• On-set image direction